12 Rules For Creating Great Thought Leadership And Content Marketing

A few years ago I switched from financial magazine writing to thought leadership and content marketing. But the audience, especially for thought leadership, has remained the same: business executives. Since Forbes, the magazine I wrote for, as well as its website, appeals to millions of readers, I understand what type of writing business people respect and respond to. I try to incorporate what I have learned as a financial reporter, writer and editor in my thought leadership writing and editing,...